Founded in 1991, Criminal Damage has long represented London’s creative pulse blending bold design with the city’s evolving cultural identity. The brand is at the intersection of fashion, music, and art, capturing the spirit of youth and self-expression that defines its hometown. Known for its elevated approach to graphic apparel, Criminal Damage channels the energy of London into every piece. 

With over three decades of influence, Criminal Damage continues to evolve while staying true to its roots. Each collection reflects a balance of quality craftsmanship and accessibility, designed for a community that values creativity and individuality. Today, the brand’s global presence speaks to its enduring legacy, shaping modern London style and inspiring new generations worldwide.

Embedded within the entertainment industry Criminal Damage works with the biggest names from music, film, gaming, and anime, defiantly moving through the streetwear landscape as it changes through.

Founded on a philosophy of always creating collections of the highest quality and design whilst remaining accessible and relatable, Criminal Damage exists to serve a loyal customer community in a symbiotic relationship between studio and street, with consumer and creatives inspiring and influencing each other in a state of constant evolution. Criminal Damage remains at the forefront of popularising London’s unique street style sensibility globally working with over 100 retailer partners internationally across five continents alongside their global e-commerce platform.

This Road to Paris visual captures the energy, precision, and raw creativity that define Criminal Damage. From the movement through the city to the behind-the-scenes preparation of garments and shoots, the video perfectly reflects the dedication and detail that go into every collection.

It’s more than just a journey to Fashion Week, it’s a statement of ambition, culture, and fearless design. The atmosphere feels authentic and driven, showcasing the brand’s commitment to pushing boundaries while staying rooted in bold streetwear identity. A powerful glimpse into the work, passion, and vision that set Criminal Damage apart on an international stage.